Executive Movements - March 2026
Portillo’s Appoints Jennifer Pecoraro-Striepling as Chief Development Officer
March 16, 2026
Experienced industry leader tapped to lead the brand’s next phase of strategic development
Chicago, IL (RestaurantNews.com) Portillo’s (NASDAQ: PTLO), the fast-casual restaurant brand known for its menu of Chicago-style favorites and unmatched guest experience, today announced the appointment of Jennifer Pecoraro-Striepling as Chief Development Officer.
In this role, Pecoraro-Striepling will lead Portillo’s restaurant development strategy, including real estate and site selection, prototype design, and construction. She will play a key role in advancing Portillo’s long-term expansion as the company continues to grow its footprint while preserving the brand’s unique guest experience and operational excellence.
“Jennifer brings the experience, strategic vision, and people-first leadership we need as we continue to expand Portillo’s into new and key markets,” said Brett Patterson, Portillo’s President and CEO. “We see tremendous opportunity ahead, and Jennifer’s proven ability to responsibly scale brands while protecting what makes them special gives us great confidence in our ability to accelerate growth and bring Portillo’s to even more communities.”
Pecoraro-Striepling brings more than 25 years of experience in large-scale restaurant development and global restaurant growth for leading multi-unit restaurant and retail brands. Her experience includes developing and implementing multiple restaurant prototypes, introducing smaller and more efficient footprints, improving operational flow, and driving improved construction costs and development timelines. Most recently, she served as Chief Development Officer for Miller’s Ale House, where she was responsible for driving the enterprise development and market-driven expansion strategies for disciplined, scalable execution. Prior to Miller’s, she held leadership roles at Walk-On’s Sports Bistreaux, Papa Johns, Bloomin’ Brands, Kohl’s and Darden Restaurants.
“Portillo’s is a brand I grew up with in Chicago, so stepping into this role is both professionally exciting and personally meaningful,” said Pecoraro-Striepling. “The company has built something truly special over the years, and I’m looking forward to working with the team to grow the brand while preserving the experience and quality that guests love.”
About Portillo’s
Portillo’s (NASDAQ: PTLO) is a one-of-a-kind brand that has grown from a small hot dog trailer in Chicago to more than 100 restaurants across 11 states. Known for its unique menu of craveable Italian beef sandwiches, Chicago-style hot dogs, char-broiled burgers, fresh salads and iconic chocolate cake, Portillo’s is beloved in both its home of Chicagoland and across new and growing markets. Portillo’s operates a company-owned model of not just restaurants – but experience-focused destinations that blend dine-in, drive-thru, takeout and delivery to serve our guests with the food they crave. And now, after six decades of success and counting, Portillo’s is on a mission to bring its iconic food and unforgettable dining experience to guests across the country.
Guests can join Portillo’s Perks, the brand’s loyalty program, at Portillos.com/perks to earn and redeem delicious rewards. Every visit brings fans closer to exclusive perks, badges and surprise offers. Fans can also download the Portillo’s App for iOS or Android or visit Portillo’s website to order ahead for pickup or delivery and get the best dill on these bun-believably delicious Chicago-style favorites and more. Plus, Portillo’s ships its craveworthy food to all 50 states via its website. Please visit Portillos.com.
View source version at Portillo’s
Krystal Promotes Amanda Hyde to COO
March 11, 2026
Veteran operator elevated to strengthen systemwide leadership and drive growth for iconic quick-service brand
Atlanta, GA (RestaurantNews.com) Krystal, the iconic quick-service burger brand known for its signature square sliders, announced the promotion of Amanda Hyde to Chief Operating Officer. Hyde will report directly to SPB Hospitality’s Chairman and CEO G.J. Hart and take on expanded responsibility for systemwide operations as the brand continues its growth strategy.
Hyde brings more than two decades of restaurant industry experience spanning operations, brand leadership and multi-unit management. Since joining SPB Hospitality, she has played a central role in improving operational performance and supporting the company’s strategy to revitalize and expand the Krystal brand.
“Amanda is a respected operator with deep knowledge of the Krystal business and a strong track record of building high-performing teams,” said G.J. Hart, Chairman and CEO of SPB Hospitality. “Her leadership has been instrumental as we continue sharpening the brand’s operational focus and positioning Krystal for long-term growth.”
Hyde first joined SPB Hospitality as part of the leadership team supporting the company’s portfolio of brands, including Logan’s Roadhouse, before helping guide the Krystal brand’s turnaround and renewed growth strategy. During that time, she partnered closely with operations and franchise leaders to improve system execution, advance new restaurant development and elevate the overall guest experience.
In her role as Chief Operating Officer, Hyde will further expand her leadership of Krystal’s restaurant operations across the system, working alongside operators and franchise partners to drive performance, support continued development and maintain the brand’s focus on operational excellence. She will also collaborate closely with finance, human resources and other support teams to ensure strong alignment between restaurant operations and the systems that support them.
“Krystal has an incredible legacy and a loyal fan base,” said Hyde. “I’m proud to step into this role and continue working alongside our operators, franchise partners and team members to build on that foundation and expand Krystal into new communities while delivering great experiences for our guests every day.”
Founded in 1932, Krystal is one of the South’s most iconic quick-service restaurant brands, known for its distinctive square burgers, craveable menu and strong regional following. The brand continues to explore new markets and development opportunities as it expands beyond its traditional Southern footprint, including a new location slated to open in Union, New Jersey, in the coming months.
About Krystal Restaurants LLC
Headquartered in Atlanta, Georgia, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but they’ve never been afraid to innovate. Krystal has expanded to 13 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through unique menu items offered at a great price. In 2025, QSR Magazine ranked Krystal among its Top 50 Contenders list, Technomic placed the brand on its Top 500 list, and USA Today’s 10Best named Krystal a runner-up for “Best Fast Food Breakfast” after placing in the top ten in 2024.
View source version at Krystal Restaurants
Eugene I. Lee, Jr. Appointed Chairman of the Board of Portillo’s; Michael A. Miles, Jr. to Retire as of Annual Meeting
Directors Michael A. Miles, Jr. and Joshua A. Lutzker announce they will not stand for reelection at the Company’s 2026 Annual Meeting
March 11, 2026 08:15 ET
CHICAGO, March 11, 2026 (GLOBE NEWSWIRE) -- Portillo’s (NASDAQ: PTLO), the fast-casual restaurant concept known for its menu of Chicago-style favorites, today announced a leadership transition within its Board of Directors. The Board has appointed Eugene I. Lee, Jr., a respected veteran of the restaurant industry and award-winning foodservice leader, as Chairman of the Board, effective immediately. Lee succeeds Michael A. Miles, Jr., who will retire after leading the Company’s Board of Directors since 2014, where he helped transition Portillo’s from a founder-led company to a public company.
“It’s an honor to step into the role of Chairman at this pivotal time. Portillo’s is an iconic brand with a powerful foundation and an even brighter future,” said Lee. “The Board and I appreciate Mike’s long-time dedication to and affinity for Portillo’s; he has done an excellent job leading the Company’s Board for over a decade, and we value his work as Interim Chief Executive Officer to jumpstart the brand’s recent strategic reset. As we move forward, we are confident in the tremendous opportunities ahead for Portillo’s. I look forward to working closely with the Board and management team to build on the Company’s momentum, drive long-term value for our shareholders, and support continued growth.”
Lee joined the Portillo’s Board as a Director in June 2025, bringing deep restaurant-industry and public company experience. He served as CEO at Darden Restaurants from 2015 to 2022 and Chairman of the Darden Board from 2021 to 2023. Lee originally joined Darden in 2007 through the acquisition of RARE Hospitality International, and went on to hold several senior roles, including President and Chief Operating Officer, and President of Darden’s Specialty Restaurant Group. Prior to Darden, Mr. Lee held various leadership positions at RARE, including President and COO. He also serves on the Board of Advance Auto Parts (NYSE: AAP) as Independent Board Chair.
Michael A. Miles, Jr. and Joshua A. Lutzker have informed the Company they will not stand for reelection as Directors at the Company’s 2026 Annual Meeting of Shareholders. At that time, the size of the Board of Directors will be reduced to seven.
Both Miles and Lutzker have served on Portillo’s Board since August 2014, providing valuable guidance and leadership during the Company’s periods of growth and expansion. Miles and Lutzker will remain on the Compensation and Nomination & Governance Committees until the Company’s Annual Meeting.
“Serving as Chairman for this brand for the past nearly 12 years has been a true privilege,” said Miles. “Watching our restaurant footprint expand to more than 100 locations and seeing new communities embrace what makes Portillo’s special has been incredibly rewarding. I am proud of what we have built together and excited for the continued momentum ahead.”
About Portillo’s
Portillo’s (NASDAQ: PTLO) is a one-of-a-kind brand that has grown from a small hot dog trailer in Chicago to more than 100 restaurants across 11 states. Known for its unique menu of craveable Italian beef sandwiches, Chicago-style hot dogs, char-broiled burgers, fresh salads and iconic chocolate cake, Portillo’s is beloved in both its home of Chicagoland and across new and growing markets. Portillo’s operates a company-owned model of not just restaurants – but experience-focused destinations that blend dine-in, drive-thru, takeout and delivery to serve our guests with the food they crave. And now, after six decades of success and counting, Portillo’s is on a mission to bring its iconic food and unforgettable dining experience to guests across the country.
Guests can join Portillo’s Perks, the brand’s loyalty program, at Portillos.com/perks to earn and redeem delicious rewards. Every visit brings fans closer to exclusive perks, badges and surprise offers. Fans can also download the Portillo’s App for iOS or Android or visit Portillo’s website to order ahead for pickup or delivery and get the best dill on these bun-believably delicious Chicago-style favorites and more. Plus, Portillo’s ships its craveworthy food to all 50 states via its website.
View source version at Portillo’s
Texas Roadhouse, Inc. Appoints Lisa Ingram to Board of Directors
March 05, 2026 16:05 ET
LOUISVILLE, Ky., March 05, 2026 (GLOBE NEWSWIRE) -- Texas Roadhouse, Inc. (Nasdaq: TXRH) announced today that Lisa Ingram has been appointed to the Company’s Board of Directors.
Ms. Ingram is the Chief Executive Officer and Chair of the Board of Directors for White Castle System, Inc., which is based in Columbus, Ohio.
White Castle currently has 340 restaurants in 14 states. In addition, the company owns and operates 6 manufacturing plants that supply products to its restaurants and its consumer product goods, which are sold in grocery stores in all 50 states.
Known as the “Slider Queen,” Ingram has led White Castle since 2015 and is the fourth-generation family member to lead the iconic 105-year-old brand, which is considered to be the nation’s first fast-food hamburger chain.
Jerry Morgan, Texas Roadhouse Chief Executive Officer and Executive Vice Chairman of the Board commented, “We are excited to have Lisa join our Board of Directors. Lisa literally grew up in the restaurant business and knows what it takes to lead a highly successful, and founder-inspired company. She also understands the importance of being a people-first business. There’s no doubt Lisa will bring incredible value to our company.”
Ms. Ingram received her Bachelor of Business Administration from Southern Methodist University and her MBA from Ohio State University.
In addition to her role as CEO, Lisa is active in the Columbus community. She currently serves as the Chair of the Board of OhioHealth and serves on the board of M/I Homes (NYSE:MHO).
About Texas Roadhouse
Texas Roadhouse, Inc. is a growing restaurant company operating predominantly in the casual dining segment that first opened in 1993 and today has grown to over 820 restaurants system-wide in 49 states, one U.S. territory, and ten foreign countries. For more information, please visit the Company’s Web site at www.texasroadhouse.com.
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Brinker International Promotes George Felix to EVP, Chief Marketing Officer
March 5, 2026
Felix to apply category-leading discipline and marketing vision to both Chili’s and Maggiano’s
Dallas, TX (RestaurantNews.com) Brinker International, Inc. (NYSE: EAT) today announced the promotion of George Felix to Executive Vice President, Chief Marketing Officer, overseeing marketing for both Chili’s® Grill & Bar and Maggiano’s Little Italy®.
Felix joined Brinker in 2022 as Senior Vice President and Chief Marketing Officer of Chili’s, with a successful track record of making legacy brands exciting again. His vision, strategy and leadership brought creative and authentic marketing to Chili’s that helped return the brand to category leadership in both sales and traffic growth – resulting in Brinker International’s market capitalization increasing from $1.3 billion at the start of his tenure to $6.25 billion as of March 2, 2026. He also partnered with Chili’s operations to help simplify and improve execution so that food and service at Chili’s is as good in the restaurants as it looks in advertising.
In his expanded role, Felix will continue to lead marketing at Chili’s and will now bring that same strategic vision to Maggiano’s. As part of the “Back to Maggiano’s” strategy, he will focus on clarifying the brand’s positioning and improving execution to drive stronger performance. Felix will help Maggiano’s to deliver Italian-American favorites abundantly served with warm and attentive service that makes our guests feel like family.
“George has proven that when you deeply understand your guests and stay relentlessly focused on what makes a brand special, extraordinary results follow. His leadership has shaped the entire guest experience and delivered sustainable results by making Chili’s more relevant than ever,” said Brinker CEO and President Kevin Hochman. “Elevating him to lead marketing for both brands reflects our confidence in his ability to apply a proven playbook to Maggiano’s and accelerate performance.”
Felix has received accolades across the industry, including being named one of Fast Company’s 2025 CMOs of the Year, Ad Age 2025 CMO of the Year, ADWEEK 2024 Marketing Vanguard award winner, among others.
Felix will continue reporting to Brinker CEO and President Kevin Hochman.
About Brinker
Brinker International, Inc.: (NYSE: EAT) is one of the world’s leading casual dining restaurant companies and proud home to two beloved brands: Chili’s® Grill & Bar and Maggiano’s Little Italy®. Brinker has grown to own, operate or franchise more than 1,600 restaurants across 31 countries and two U.S. territories – serving bold flavors, handcrafted drinks, and genuine hospitality along the way. Brinker is proud to have been named the top workplace in Dallas-Fort Worth by both the Dallas Business Journal and The Dallas Morning News in 2025, and CEO Kevin Hochman was awarded the 2025 IFMA Gold Plate Award and named a Barron’s 2025 Top 25 CEO in the world. Brinker brands continue to earn national recognition as well with Chili’s being honored in 2025 with placements on the Fast Company Brands that Matter and Inc. Best in Business lists and named Ad Age Brand of the Year among other honors. The purpose is simple: to make everyone feel special – whether it’s a celebration over sizzling fajitas or a casual night enjoying Italian favorites with family. Learn more about our brands, our culture, and our people at Brinker.com and on LinkedIn.
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Farmer Boys Appoints Mark Hardison as Chief Marketing Officer To Lead the Next Phase of Brand Growth
March 5, 2026
Seasoned Restaurant Marketing Executive, Mark Hardison, has been Named the New Chief Marketing Officer of Farmer Boys.
Hardison to Elevate Farmer Boys Brand Differentiation
Riverside, CA (RestaurantNews.com) Farmer Boys®, the fast-casual restaurant chain with more than 100 locations across California, Nevada, and Arizona, has appointed seasoned restaurant marketing executive Mark Hardison as its new Chief Marketing Officer. In this role, Hardison will lead the next phase of Farmer Boys’ brand growth by elevating the company’s market positioning and deepening guest engagement through data-driven marketing strategies that increase visit frequency and long-term customer value.
Hardison brings over 25 years of experience to Farmer Boys, previously leading marketing strategy, CRM, and digital growth for nationally recognized restaurant brands. Most recently, he served as Chief Marketing Officer at California Fish Grill, where he used data-driven marketing and lifecycle programs to increase visit frequency and check averages. Previously, Hardison spent more than 20 years at El Pollo Loco in progressive leadership roles, including Senior Vice President of Marketing. During his tenure, the brand achieved more than 25% comparable sales growth over eight years, introduced over 100 new menu items and limited-time offerings, and expanded its loyalty program to more than 2 million members – experience he will now bring to Farmer Boys’ next phase of growth.
“As a guest of Farmer Boys long before joining the brand, what has always stood out to me is the care behind both the food and the experience,” said Hardison. “We’re hand-prepping whole produce in our kitchens every day, a level of craftsmanship that’s increasingly rare in our industry. That commitment to fresh preparation is a real differentiator, and we have an opportunity to tell that story more clearly and confidently. Equally important is our hospitality. When guests walk into Farmer Boys, they’re greeted by people, not kiosks. Their food is brought to the table, their coffee is refilled, and there’s a genuine sense of warmth that feels elevated for fast casual. As CMO, my focus is on bringing that same authenticity and human connection into our marketing while strengthening the brand’s differentiation and helping more guests discover what makes Farmer Boys special.”
“Mark brings a powerful combination of brand strategy expertise and data-driven marketing leadership, along with deep restaurant industry experience,” said Joseph Ortiz, President and COO of Farmer Boys. “His track record of strengthening brand positioning, building loyalty platforms that deepen guest engagement, and delivering sustained sales performance positions us well as we enter the next phase of Farmer Boys’ growth.”
To learn more about Farmer Boys, view their menu of farm-fresh fare, or find the restaurant nearest you, visit FarmerBoys.com and follow the brand at @FarmerBoysFood on Instagram and Facebook, and @FarmerBoys on Twitter. Farmer Boys fans are also encouraged to download the Very Important Farmer (VIF) app for personalized offers, birthday rewards, early alerts about new menu launches, and local event information.
A Longtime Guest of Farmer Boys, Hardison Looks Forward to Elevating Farmer Boys’ Brand Differentiation.
About Farmer Boys®
For 45 years, Farmer Boys® has established a reputation as the leading farm-to-table fast casual restaurant chain serving award-winning burgers and all-day breakfast, stacked sandwiches, hand-chopped salads, and signature hand-breaded zucchini sticks and colossal onion rings™. Fresh produce is delivered to each restaurant every morning and prepared in the kitchens throughout the day to ensure quality and flavor in every meal. Farmer Boys is annually recognized with ‘Best Of’ food awards, voted by consumers who value generous portions of farm fresh food at a fair price. The burger concept has also been recognized by notable industry publications, including being named #10 in 2025’s Fast Casual Top 100 Movers & Shakers awards.
Farmer Boys currently operates more than 100 restaurants across California, Nevada, and Arizona. The brand continues to expand throughout the Southwest through both company and franchise development. Franchise opportunities are available for qualified candidates interested in developing Farmer Boys restaurants in select markets. Additional information about franchising can be found at FarmerBoys.com/franchising/.
View source version at Farmer Boys
WaBa Grill Names Seasoned Restaurant Operator Afshin Compani to President & COO After Breakout 2025
Mar 05, 2026, 15:15 ET
Compani will oversee systemwide operations, franchise performance and strategic growth
ANAHEIM HILLS, Calif., March 5, 2026 /PRNewswire/ -- WaBa Grill has elevated restaurant industry veteran Afshin Compani to President & COO. Compani brings more than 30 years of operational and franchise leadership experience as the brand builds on a breakout 2025 and enters its next phase of growth.
"Afshin brings the kind of operational discipline and restaurant know-how that earns trust at every level of the organization," said Andrew Kim, CEO of WaBa Grill. "He's been a key part of strengthening our foundation and setting WaBa Grill up for what's next."
Compani's appointment comes as WaBa Grill approaches major 2026 milestones, including its 20th anniversary and expansion to 200 locations. Together, these milestones reflect WaBa's evolution from an LA-original local favorite into a leading rice bowl brand, with sights set on continued growth and broader market expansion.
As President, Compani will focus on driving performance across the system, supporting franchise operations, and helping accelerate WaBa Grill's next phase of growth to 200+ units and $200 million in sales, milestones that appear within reach in the brand's 20th year.
He has held senior leadership roles at some of the industry's most recognized brands, including Taco Bell, Taco Bell International (Yum! Restaurants International), and El Pollo Loco.
Compani's elevation reflects WaBa Grill's commitment to experienced, tenured leadership at a time when much of the restaurant industry is marked by executive turnover and operational volatility.
About WaBa Grill
Founded in Los Angeles by Kyle Lee, Eric Lee, and Brian Ham, WaBa Grill is a fast-casual restaurant known for freshly grilled proteins, better-for-you bowls and plates, and bold sauces that deliver big flavor without compromise. With a menu built on simple, satisfying combinations of protein, vegetables, and rice, WaBa Grill is committed to making wholesome eating accessible, affordable, and fast. Nearly twenty years later, the mission remains the same and it's still growing.
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Shipley Donuts Rounds Out C-Suite with Three Senior Leadership Appointments
Mar 04, 2026, 09:08 ET
Nation's largest donut brand names new COO, CDO and CFO as it enters 90th year, approaches 400th shop opening
HOUSTON, March 4, 2026 /PRNewswire/ -- Shipley Donuts, the nation's largest brand of fresh, handmade donuts and kolaches, has expanded its senior leadership team with the addition of new Chief Operating Officer Matt Kafka, Chief Development Officer Todd Brin and Chief Financial Officer John Feray.
Matt Kafka brings nearly 30 years of restaurant operations experience to Shipley. He most recently served as senior vice president and interim COO at Smoothie King, where he oversaw franchise and corporate operations across approximately 1,250 stores. He previously held operations roles at Jamba Juice. As chief operating officer at Shipley, Kafka will champion operational excellence and strengthen franchisee leadership.
Todd Brin, who joined Shipley in 2025 as vice president of design and construction, brings more than 30 years of experience in unit development, operations and strategic leadership. He spent 22 years at Wingstop, where he helped build the systems that scaled the brand from 85 to 2,500 units worldwide. As CDO, Brin will oversee all aspects of franchise sales, development, construction, design and real estate with a focus on streamlining processes, reducing costs and accelerating unit growth across the Shipley system.
Also tasked with supporting the company's growth, as CFO, John Feray, a lifelong Shipley fan, will focus on improving franchise unit economics and strengthening margins. With more than 30 years of experience in finance, accounting, operations and strategic leadership, he most recently served as CFO at GSM Outdoors and has held financial leadership roles at Dollar General Corporation, RadioShack and many other companies. Feray traces his love of the brand back to childhood visits to Shipley with his grandparents in Bellaire, Texas.
"Each of these leaders brings a depth of experience that positions Shipley for our next stage of growth," said Flynn Dekker, CEO of Shipley Donuts. "From John's experience and lifelong connection to the brand to the franchise leadership and multi-unit growth expertise that Matt and Todd bring, this expanded team will help us build on 90 years of tradition while accelerating the next chapter of this iconic brand."
The three appointments follow the addition of Chief Marketing Officer Bill Leibengood, who joined Shipley in late 2025. The expanded leadership team joins the brand as it celebrates its 90th anniversary this year and rapidly approaches the opening of its 400th location.
Shipley recently announced multi-unit deals to continue expanding nationwide, including its first shop in Las Vegas, the brand's westernmost location.
Franchise opportunities are available throughout the South, Southeast and Midwest for operators seeking to join America's fastest-growing donut and kolache brand. Additional information is available at ownashipleydonuts.com.
ABOUT SHIPLEY DONUTS Founded in 1936, Houston-based Shipley Donuts is the nation's largest brand of handmade fresh daily donuts and kolaches, with more than 390 franchised and company-owned restaurants across 13 states, serving up its famous donuts, coffee and kolaches to generations of guests. Shipley has ranked No. 1 in its category for five consecutive years on Entrepreneur magazine's Franchise 500® and currently stands at No. 134 overall. It is No. 147 on the Technomic 2025 Top 500. For franchising information, visit ownashipleydonuts.com. Follow Shipley on Instagram and Facebook @ShipleyDonuts and sign up for Shipley Rewards at shipleydonuts.com/rewards to unlock free donuts, discounted coffee, exclusive merchandise and more.
View source version at Shipley Donuts
HTeaO Strengthens Leadership Team with Strategic Appointments in Store Development and Operations
Mar 4, 2026 12:08 PM Eastern Standard Time
New development and operations leaders reinforce HTeaO’s disciplined growth strategy
Jerry McClain (left), Vice President of Store Development, and Brian Aga (right), Senior Vice President of Operations, join HTeaO’s executive leadership team to support the brand’s continued national expansion.
FORT WORTH, Texas--(BUSINESS WIRE)--HTeaO, the nation’s leading iced tea franchise, announces the appointment of two key executive leadership appointments: Jerry McClain as Vice President of Store Development and Brian Aga as Senior Vice President of Operations. These additions follow the recent appointment of a new Chief Financial Officer (Chris Phillips) and reinforce HTeaO’s commitment to building organizational infrastructure that supports disciplined, sustained national expansion.
With more than 40 new store openings projected for 2026 and sustained double-digit growth, HTeaO continues to invest in leadership that supports franchise partners and protects the consistency of the brand experience.
“As HTeaO continues to grow, building the right leadership team isn’t optional — it’s critical,” said Justin Howe, Co-Founder and CEO of HTeaO. “With Chris stepping in as CFO, and now Jerry and Brian joining the team, we’re strengthening the foundation of this business. That means sharpening our focus on operational excellence and being intentional about value engineering smarter, more efficient footprints that drive best-in-class unit-level economics for our franchise partners. At the same time, we’re raising the bar across the system so both new and existing franchisees are positioned for long-term success — all while delivering the consistent, fun, refreshing guest experience that defines HTeaO.”
Jerry McClain, Vice President of Store Development
McClain brings a wealth of development and entrepreneurial experience to HTeaO. Previously, he played a significant role at Raising Cane’s Chicken Fingers, where he was part of the team that helped grow the brand from 104 units to nearly 700 nationwide, including a year in which his development team delivered 102 new restaurants. McClain also served as the founder and owner of 360 Luxury Builder, completing 42 custom short-term rental projects that created opportunities for aspiring small business owners.
As Vice President of Store Development, McClain will oversee the full development lifecycle, from real estate and design through construction and grand opening, with a focus on creating predictable, scalable processes that support franchise and operational success.
“My passion is building spaces where people can gather, connect, and enjoy something great,” said McClain. “At HTeaO, we’re creating opportunities for franchise partners to live out their entrepreneurial dreams while building places where guests can meet up, laugh, and experience the best iced tea around. With more than 40 openings projected for 2026, the Store Development team has a tremendous opportunity to drive meaningful impact for the brand and our partners.”
In his initial phase, McClain’s priorities include refining the development process from letter of intent to grand opening, strengthening transitions between real estate, design, and construction, establishing measurable KPIs, expanding general contractor and vendor partnerships, and identifying efficiencies within the prototype to help reduce costs and accelerate speed to market.
Brian Aga, Senior Vice President of Operations
Aga also joins HTeaO with extensive multi-unit operational leadership experience in the restaurant industry. Over the course of his career, he has driven operational performance, strengthened franchisee operations, built and developed high-performing field leadership teams, and led cross-functional initiatives designed to improve profitability and operational efficiency, including labor, cost control, and systems optimization.
Most recently, he spent over nine years with Denny’s in progressive leadership roles, including Vice President of Operations, where he supported large-scale franchise operations across a national footprint. Prior to Denny’s, Aga held executive leadership roles at Taco Bueno Restaurants, where he directed operational strategy for 70 units across Oklahoma and Texas and later led facilities and growth initiatives supporting 155 restaurant locations. His experience spans operational strategy, team development, budgeting, cost management, and new unit growth.
As Senior Vice President of Operations at HTeaO, Aga will oversee system-wide operational performance, develop field leadership teams, support franchisee success, and execute excellence across the HTeaO footprint.
“I’m passionate about developing people and creating systems that allow teams to perform at their best,” said Aga. “What excites me about joining HTeaO is the opportunity to support disciplined growth, ensure operational clarity, and help build an infrastructure where franchisees and operators can be set up for long-term success.”
In the near term, Aga is prioritizing listening and learning from operators and franchise partners, strengthening performance frameworks, and enhancing field support mechanisms that reinforce predictable, sustainable performance.
These appointments reflect HTeaO’s continued commitment to expanding its executive leadership team as part of a broader effort to support franchise partners, elevate operational standards, and scale with consistency across markets.
For more information about HTeaO and franchise opportunities, visit www.hteao.com.
About HTeaO
HTeaO, the leading iced tea franchise in the United States, has ascended as a frontrunner within this niche, a growing category within the beverage industry. With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, HTeaO caters to customers both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients. In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 150 locations in July 2025, HTeaO is on the path of continued growth. HTeaO believes in fostering an atmosphere where all are welcoming, and takes pride in its commitment to giving back to its local communities. For more information on franchise opportunities, please visit https://HTeaO.com/franchise/.
View source version at HTeaO
Red Lobster Appoints Brad Hill as CFO and EVP, Transformation and Kristen Briede as Chief Global Development Officer
March 3, 2026
Leadership additions strengthen operational excellence, real estate strategy and partnership growth initiatives as Red Lobster enters its next phase
Orlando, FL (RestaurantNews.com) Red Lobster, the iconic seafood restaurant brand, today announced the appointments of Brad Hill as Chief Financial Officer and Executive Vice President, Transformation, and Kristen Briede as Chief Global Development Officer. Both executives will join the company’s executive leadership team and report to Red Lobster Chief Executive Officer, Damola Adamolekun.
“Red Lobster has made significant progress coming out of a challenging period, and we’re now shifting from stabilization to a disciplined, execution-led growth phase focused on optimizing the guest experience, driving operational excellence, accelerating real estate optimization and building a stronger platform for durable growth,” said Adamolekun. “Brad and Kristen are proven, high-impact leaders. Brad brings the operational finance leadership and transformation mindset to drive outcomes, and Kristen brings deep experience building best-in-class franchise, partnership and retail brand development engines. I’m excited to welcome them both to Red Lobster.”
Brad Hill: Chief Financial Officer and Executive Vice President, Transformation
As chief financial officer and executive vice president, transformation, Hill will lead Red Lobster’s finance organization, oversee planning, forecasting, and stakeholder reporting, and partner with operations to drive performance excellence. He will also lead the company’s strategic real estate efforts, from negotiations through economic analysis and deal execution.
Hill previously held multiple executive roles at P.F. Chang’s, where he partnered finance and operations to drive sustained performance and executed major real estate initiatives during the COVID-19 pandemic.
Hill succeeds Bob Baker, who has departed the company. Red Lobster thanks Baker for his contributions and wishes him well.
Kristen Briede: Chief Global Development Officer
As chief global development officer, Briede will lead Red Lobster’s asset?light growth and brand development agenda, including domestic and international franchising, travel and airport formats, and strategic partnerships, retail and licensing opportunities that extend the brand beyond the dining room.
Briede brings deep experience building and scaling franchising and partnership platforms at leading restaurant brands, including P.F. Chang’s and Steak ‘n Shake, with a track record of launching new growth channels and putting in place the systems, standards, and partner governance required to scale sustainably.
These leadership changes reflect Red Lobster’s commitment to strengthening its operational foundation, enhancing agility, and delivering an improved experience for guests as the company continues executing its long?term growth plan.
About Red Lobster
Red Lobster is the world’s largest and most-loved seafood restaurant company, headquartered in Orlando, Florida. With a decades-long heritage, the company is focused on serving the highest quality, freshly prepared seafood that is traceable, sustainable and responsibly sourced. For more information, visit RedLobster.com or follow us on Facebook, X, Instagram, Threads, or TikTok.
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Eggs Up Grill Names Seasoned Restaurant Finance Leader Kayla Money as Chief Financial Officer
Feb 26, 2026, 09:00 ET
Former Denny's Corporation finance executive brings deep expertise in forecasting, franchise
strategy and capital planning
SPARTANBURG, S.C., Feb. 26, 2026 /PRNewswire/ -- Eggs Up Grill, the fastest-growing "better breakfast" restaurant franchise in the country, has appointed Kayla Money as chief financial officer. She brings more than a decade of financial leadership experience in the restaurant industry to the growing breakfast, brunch and lunch franchise.
Money joins Eggs Up Grill from Denny's Corporation, where she most recently served as senior director of enterprise FP&A and investor relations, leading enterprise forecasting and long-range financial planning for the national restaurant brand.
As CFO of Eggs Up Grill, Money will oversee financial strategy, planning and analysis, budgeting, capital allocation and banking relationships to support the brand's continued expansion. She will play a central role in driving sustainable growth, strengthening franchisee profitability and enhancing long-term shareholder value.
Her appointment comes on the heels of record-setting momentum for Eggs Up Grill. In 2025, the brand opened 18 new restaurants, the most in company history, and achieved its 20th consecutive quarter of positive same-store sales, delivering 7% same-store sales growth and more than 27% average unit volume growth since 2021. The system now boasts more than 190 restaurants open and in development across the United States, with continued development underway.
"Kayla's depth of experience in the restaurant industry, from FP&A to engaging with investors, franchisees and franchise lenders makes her an exceptional addition to our executive team," said Ricky Richardson, CEO of Eggs Up Grill. "Her experience supporting enterprise growth and franchise system performance will help position Eggs Up Grill for its next chapter. As we continue to grow with experienced multi-unit and multi-brand operators, disciplined financial leadership will be critical in supporting franchisees as they scale responsibly."
During her tenure at Denny's, Money partnered with more than 200 franchisees to enhance systemwide profitability through pricing strategy, cost management and performance analytics. She also played a key role in the acquisition and integration of Keke's Breakfast Cafe and supported enterprise capital planning initiatives within a large-scale, publicly traded restaurant system.
Money holds a master of accountancy and a bachelor of science in accounting from the University of North Carolina at Charlotte and is a certified public accountant in South Carolina.
"Eggs Up Grill has built a strong brand and a loyal franchise network," Money said. "I look forward to partnering with the leadership team and franchisees to accelerate growth, enhance financial performance and create long term value."
Eggs Up Grill continues to pursue expansion opportunities nationwide, with a strategic focus on attracting experienced multi-unit and multi-brand operators seeking scalable daytime concepts. The brand recently announced a five-unit development agreement in Houston as part of its broader Texas growth strategy and will exhibit at the upcoming Multi-Unit Franchising Conference in Las Vegas in March.
For more information about Eggs Up Grill, visit https://eggsupgrill.com.
About Eggs Up Grill
Founded in Pawleys Island, South Carolina, Eggs Up Grill is a daytime restaurant franchise brand serving breakfast, brunch and lunch for more than 25 years. As "home to the whole neighborhood," the brand operates more than 100 locations nationwide, with more than 90 additional units in development or committed to open. Eggs Up Grill has earned repeated recognition across leading franchise rankings, including designation as a Most Profitable Franchise by Franchise Business Review and inclusion on Entrepreneur magazine's Franchise 500®.
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First Watch Restaurant Group, Inc. Announces Retirement of Chief Financial Officer Mel Hope and Transition Plan
February 24, 2026 07:05 ET
BRADENTON, Fla., Feb. 24, 2026 (GLOBE NEWSWIRE) -- First Watch Restaurant Group, Inc. (Nasdaq: FWRG) (“First Watch” or the “Company”), the leading Daytime Dining concept serving breakfast, brunch and lunch, announced today that Chief Financial Officer Mel Hope has informed the Company of his intent to retire later this year. The Company has commenced a process to identify his successor, considering both internal and external candidates. It is expected that Hope will remain as Chief Financial Officer until his successor is in place to ensure a seamless transition and serve as an advisor to the Company for a period thereafter.
“Mel joined us with decades of experience and was invaluable in guiding our IPO process,” said Chris Tomasso, CEO and President of First Watch. “For nearly eight years, he has served as a steady hand and confidant – ushering our Company into multiple stages of growth and success. In true Mel fashion, he has positioned us well for this next phase – complete with a strong financial leadership team in place and his commitment to work with us through his successor’s transition. On behalf of our entire team, I’d like to thank Mel for his many contributions and leadership. We wish him and his family all the best in this next stage of life.”
Hope joined First Watch in 2018. During his career, which began in 1984, Hope served as CFO of Popeye’s Louisiana Kitchen, was a partner with PricewaterhouseCoopers, LLC and held executive positions with several privately-owned organizations and startup ventures.
“It has been an honor and my pleasure to serve as First Watch’s CFO, and to be part of this remarkable brand, working alongside our talented executive team,” said Hope. “The Company is well-positioned for continued and rapid growth, and I am committed to ensuring a smooth transition.”
About First Watch
First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using the freshest ingredients available. Guided by its “Follow the Sun” culinary philosophy, First Watch’s chef-driven menu rotates multiple times per year to feature the highest-quality flavors at their peak, offering elevated executions of classic favorites, fresh juices like the Kale Tonic, and fan favorites such as the Lemon Ricotta Pancakes, Quinoa Power Bowl and signature Million Dollar Bacon. For every kid’s meal served, First Watch proudly donates a portion to organizations and causes making a positive impact to our communities – raising approximately $2.0 million to date. A recipient of many “Best Breakfast” and “Best Brunch” awards, First Watch was voted #1 Best Breakfast by Newsweek’s Readers’ Choice Awards 2025, and also named 2025 and 2024’s #1 Most Loved Workplace in America by the Best Practice Institute – an accolade most recently featured in The Wall Street Journal – after appearing on the list in 2022 and 2023, as well. With a commitment to quality, hospitality and community, First Watch is redefining Daytime Dining across more than 630 First Watch restaurants in 32 states. For more information, visit www.firstwatch.com.
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The Melt Welcomes Greg Vojnovic as Head of Franchising to Lead its National Expansion
February 23, 2026
Veteran restaurant executive brings decades of franchise experience as the World’s Meltiest Burger brand prepares to launch its franchising platform.
Los Angeles, CA (RestaurantNews.com) The Melt, the fast-casual brand known for its signature MeltBurger and home to the “World’s Meltiest Burger”, has named Greg Vojnovic as head of franchising as it prepares to expand beyond its current company-owned footprint in California and Arizona.
Vojnovic brings over 30 years of experience in restaurant and franchise development to the role. A third-generation restaurateur, gold medalist in the U.S. Chef’s Open and former “Hot Concept of the Year” operator, he has held senior leadership roles across some of the industry’s most recognizable brands. His career includes leading development efforts at Popeyes Louisiana Kitchen, where he helped reposition the brand and double its size by adding more than 1,000 restaurants. He also served as Chief Development Officer at Arby’s during a period when the brand returned to net-positive unit growth. Following Arby’s acquisition of Buffalo Wild Wings, he helped in the creation of Inspire Brands as the sixth employee hired.
Most recently, Vojnovic served as a restaurant operator and consultant, advising brands on growth strategy and acquiring and operating multi-unit restaurant portfolios across multiple brands and states.
Vojnovic joined The Melt following a strategic consulting engagement that began in the fall, during which he worked closely with the leadership team to assess the brand’s readiness for franchising. That process led to the creation of a new franchising entity and Vojnovic’s transition into a full-time leadership role.
“There was no assumption that franchising was the next step,” said Ralph Bower, CEO of The Melt. “The real question was whether The Melt had all the pieces that make a concept durable and appealing over the long term. Great food alone is not enough. After going through the business, the operations, the culture and the economics, we concluded that offering a franchising opportunity in addition to our company expansion would be an attractive and responsible next move for this brand.”
Unlike many emerging concepts, The Melt has historically operated entirely through company-owned restaurants, an approach Bower believes gives the brand a meaningful advantage as it enters franchising.
“Everything here has been built, tested, and refined in company stores,” Bower said. “The operating model is tight. The culture is authentic. And the food delivers every single time.”
At the center of the menu is the MeltBurger, the brand’s signature offering and the foundation of its identity. Each MeltBurger features a craveable blend of 100% all-natural Angus and Wagyu beef, cooked on the grill and smothered in aged cheddar, with the brand’s house-made pickle-jalapeño mix.
“You walk into a Melt and it’s busy, but it’s also relaxed,” said Vojnovic. “Execution is straightforward. There’s no specialized equipment, no over-engineering. Two clamshell grills, two fryers, two impingers, a shake machine, and smart prep. It’s a durable kitchen designed to support high volume, strong profitability, and a reasonable investment. That combination is hard to find.”
Today, the brand boasts average unit volumes of approximately $3.4 million across its corporate locations open for more than 12 months and over $5 million for the top third of company restaurants open for more than a year. Those results are supported by a streamlined kitchen design, a strong late-night and delivery business, and a culture centered on delivering an “I Love It Here” experience to every guest.
At the heart of that momentum is a leadership team deeply rooted in restaurant operations.
“Ralph Bower is a proven, operator-first leader,” Vojnovic said. “From his time as President of Popeyes and CEO of Pei Wei, he understands how to build brands that last. Rick Federico brings decades of experience scaling iconic restaurant concepts as the former Chairman and Chief Executive Officer of P.F. Chang’s China Bistro, Inc., and Norman Award recipient. This is a team with a real, battle-tested perspective and that matters when you’re building for long-term growth.”
As Head of Franchising, Vojnovic will oversee the development of The Melt’s franchise platform, including franchisee recruitment, market strategy and long-term system growth.
“Our mission at The Melt is to deliver an ‘I Love It Here’ experience to every guest,” said Vojnovic. “By staying nimble and relentlessly guest-focused, we’ve grown sales fivefold. Now, we’re ready to thoughtfully expand beyond California and share the world’s meltiest burgers with even more fans.”
Vojnovic emphasized that franchising will follow the same disciplined, operator-first mindset that has guided the brand’s turnaround and growth.
“This is not about selling out the map,” said Bower. “We’re taking a disciplined, operator-first approach to franchising, and bringing Greg on full-time is a critical part of that strategy. He understands what it takes to build restaurant brands and scalable franchise systems. Our responsibility is to protect the brand, support our franchise partners and make sure this opportunity is built for long-term success. Greg is the right leader to help us do that.”
Now, with its franchising infrastructure in place, The Melt is excited to start welcoming experienced operators who align with the brand’s culture and operational standards.
“The Melt is being handcrafted to be one of the best franchise brands in America,” Vojnovic said. “And we’re going to take the time to do it right.”
About The Melt
Founded in San Francisco in 2011, The Melt is on a mission to serve the world’s meltiest, most craveable comfort food-made entirely with 100% all-natural ingredients and no artificial additives, ever. Best known for its signature MeltBurger-a bold blend of premium Angus and Wagyu beef, topped with aged cheddar, house-made pickle-jalapeño mix, and served on a toasted artisan bun-The MeltBurger delivers unforgettable flavor in every bite. The menu features juicy MeltBurgers, toasty grilled melts, crispy buttermilk-brined chicken, creamy mac & cheese, skin-on fries seasoned with custom Melt Spice, and thick, hand-spun shakes. Every item on the menu is made with real, high-quality ingredients you can feel good about. Recognized as one of the Top 20 Fast Casual Restaurants for Guest Satisfaction by Nation’s Restaurant News and a Top 50 Brand in Fast Casual’s 2025 Top 100 Movers & Shakers, The Melt is rapidly becoming a standout in the fast casual space. With industry-leading sales comps and double-digit year-over-year growth, the brand is expanding quickly-including recent openings in Arizona and Davis, CA. Whether it’s your first visit or your fiftieth, The Melt delivers bold flavors, feel-good vibes, and warm hospitality that keeps guests saying, “I love it here.” Learn more at TheMelt.com or follow @TheMelt on social media.
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Topgolf International, LLC, Appoints David McKillips as Chief Executive Officer
Feb 19, 2026
(DALLAS) Feb. 19, 2026 — Modern golf entertainment leader, Topgolf International, LLC, today announced the appointment of David McKillips as its Chief Executive Officer, effective Monday, Feb. 23, 2026. In this role, McKillips will oversee Topgolf’s strategic vision and growth, leading the company’s portfolio of more than 100 entertainment venues and industry-leading Toptracer technology.
With nearly 30 years of experience in the family entertainment, media and theme park industries, McKillips most recently served as President and CEO of CEC Entertainment, where he led the company through a transformative global expansion, introduced innovative new guest experiences and launched its first membership program. McKillips also successfully navigated the organization through financial restructuring, emerging with a stronger, more resilient brand poised for sustained growth.
“Topgolf is a brand I’ve long admired; one that brings people together through unforgettable shared experiences no matter their level of interest in the game of golf,” said McKillips. “I’m honored to lead such a talented team that has and continues to expand the Player experience through unrivaled hospitality and innovative sports technology.”
Prior to CEC Entertainment, he served in several leadership roles at Six Flags Entertainment that spanned operations, food and beverage, retail, games and procurement. Notably, McKillips managed operations for theme parks in Canada and Mexico, led the development of new parks globally, as well as founding the company’s sponsorship sales and activation division and launched the Six Flags TV Network.
McKillips holds a Bachelor of Arts degree from the University of Georgia and is an active member of the Jack & Jill Late-Stage Cancer Foundation and Kids Matter International. He is married and has two sons, both attending the University of Alabama.
About Topgolf
Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event or make plans to come play around, visit www.topgolf.com.
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Lee’s Famous Recipe Chicken Appoints Collin Donnelly Vice President of Growth & Development
February 19, 2026
Brand strengthens development leadership as it enters its 60th anniversary with focus on expansion
Shalimar, FL (RestaurantNews.com) Lee’s Famous Recipe® Chicken, the classic fried chicken brand celebrating 60 years of famous flavor, has named Collin Donnelly Vice President of Growth & Development. The appointment marks a strategic step in the brand’s plan to accelerate restaurant growth and franchise development, emphasizing its commitment to the enhanced restaurant design work completed in 2025.
In his role, Donnelly will work closely with Chief Development Officer Logan Sumner and the Field Leadership Team to support new restaurant openings, strengthen operational processes and maximize franchisee profitability. He will oversee initiatives to enhance unit economics and streamline development processes to support multi-unit growth.
“We are excited to welcome Collin to our leadership team and further strengthen our development bench,” said Ryan Weaver, CEO of Lee’s Famous Recipe Chicken. “His growth mindset and proven ability to build scalable teams and systems will be instrumental as we continue to grow across existing and emerging markets.”
Donnelly brings extensive multi-unit and franchise experience to Lee’s. Most recently, he served as Vice President of Gym Growth for Crunch Fitness, a global fitness franchise with more than 500 locations worldwide. In that role, he oversaw construction, new unit openings, learning and development, and talent acquisition, supporting the brand’s domestic and international expansion.
Earlier in his career, Donnelly spent a decade with Take 5 Oil Change, playing a key role in scaling the brand to more than 1,000 units and helping grow the Take 5 Car Wash concept to over 400 locations. Starting as a technician, he advanced through the organization to Vice President of Operational Excellence, where he led initiatives to improve processes, develop training programs, grow membership, and create infrastructure that drove margin expansion.
“I’m honored to join Lee’s during such a milestone year and an exciting period of growth,” said Collin Donnelly, Vice President of Growth & Development for Lee’s Famous Recipe Chicken. “As I join the Famous Family, my focus is simple, continuing to expand our growth sustainably while making it easier for our teams to deliver a world-class experience for our guests while supporting sustainable growth.”
As Lee’s Famous Recipe Chicken celebrates its 60th anniversary, the brand continues to advance its development pipeline and attract new franchise partners seeking a proven, community-driven restaurant concept with a loyal guest following. Interested in joining the Famous Family? Learn more at LeesFamousRecipe.com/franchise/.
About Lee’s Famous Recipe Chicken
For 60 years, Lee’s Famous Recipe® Chicken, a quick service franchise founded in Lima, Ohio, has specialized in fresh, never frozen chicken. Lee’s has been recognized for three years in a row as a top 10 Fast Food Fried Chicken by USA Today’s 10Best Readers’ Choice Award. Today, there are more than 130 Lee’s Famous Recipe® Chicken locations in 12 U.S. states and in Canada, most are individually owned and operated. For additional information, please visit LeesFamousRecipe.com.
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Burgerville investor and board member named CEO
Cold Stone Creamery franchisee Kyle Welch has taken the helm of the fast-casual chain from outgoing CEO Ed Casey.
By Lisa Jennings on Feb. 18, 2026
Kyle Welch, co-founder of the Cold Stone Creamery franchise operation Chicago Scoops, is Burgerville's new CEO. | Photo courtesy of Burgerville.
Kyle Welch, who was already a board member and investor, has taken the helm of the 41-unit chain this month, taking up the torch from outgoing CEO Ed Casey, who had led the Pacific Northwest-focused brand for the past four years.
Welch is the co-founder of Chicago Scoops, the nation’s largest Cold Stone Creamery franchise group, which operates about 50 locations. Before that, he was CEO of Epic Burger, and he worked previously with multi-brand franchise group Sizzling Platter on the management team.
He is moving to the Pacific Northwest with his family and pledged to focus on the brand’s mission to Serve with Love and bring a more consistent experience to each location.
“Burgerville was built on people—our employees, our guests, the local farmers and ranchers, and the communities we’re a part of,” said Welch, in a statement. “My intention is simple: bring us back to those roots and strengthen them for the future. That means doubling down on community, the Pacific Northwest and bringing more consistency to our brand experience.”
Based in Vancouver, Washington, the fast-casual Burgerville in 2024 was acquired by a group of local investors, including former Dutch Bros CEO Joth Ricci, who became executive chairman. The Mears family that founded Burgerville remained as shareholders.
When Casey joined the company in 2022, growth had been on hold for about eight years. Casey said there were opportunities to fix certain “missteps” in operations needed to set the brand up for growth. From 2022 to 2025, Casey grew revenue by more than 50%, the company said.
Ricci thanked Casey for his leadership and said in a statement, “Kyle’s experience on the Burgerville board and as a people-first leader makes him the perfect choice to help us build on Ed’s success.”
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Robeks Appoints Longtime Multi-Unit Franchisee Dave Hutchinson to Vice President of Marketing
February 17, 2026
National Smoothie Franchise Veteran Brings Two Decades of Brand Experience to Lead Marketing Strategy
Los Angeles, CA (RestaurantNews.com) Robeks, celebrated for its freshly made smoothies, juices, açai bowls, artisan toasts and its new line of handheld Harmonious Bites, recently appointed Dave Hutchinson to Vice President of Marketing. A seasoned multi-unit franchise owner with more than 20 years of experience in the Robeks system, Hutchinson transitions from one of the brand’s top operators to a strategic leadership role focused on innovation, growth and franchise support.
Hutchinson brings an extensive understanding of franchising, brand development, and consumer engagement to his new role. He currently owns and operates two Robeks locations in Alexandria and Arlington, Virginia, where he has built a strong record of market performance, community engagement and operational excellence. His background also includes professional experience at major firms including Capital One, Deloitte Consulting, and Travelers Insurance, giving him a unique blend of analytical rigor and entrepreneurial passion.
“I’m incredibly honored to step into the role of Vice President of Marketing at Robeks,” said Hutchinson. “This brand has been an integral part of my entrepreneurial journey for more than two decades, and I’m energized by the opportunity to help shape its future. It’s my goal to amplify Robeks’ authentic, better-for-you lifestyle that our guests and franchisees believe in every day, and I’m looking forward to working with our talented team to unlock even more growth and impact across the country.”
In his new role, Hutchinson will oversee all aspects of Robeks’ marketing strategy, including national promotions, digital and local marketing initiatives, menu innovation campaigns and franchise support programs. He will work closely with the executive team to elevate brand awareness and build scalable marketing platforms that drive results across Robeks’ expanding footprint.
“Dave’s story is the embodiment of what makes Robeks special. His passion for our products, unwavering focus on community, and commitment to growing the brand through meaningful connections with guests and franchise partners sets us up for success,” said David Rawnsley, President of Robeks. “His firsthand experience as a multi-unit owner gives him unparalleled insight into our franchisees’ needs and equips him to lead marketing efforts that strengthen the brand and fuel future growth.”
Robeks continues to expand its presence across the United States, with more than 100 open locations and additional units in development. As the brand embarks on another year of strategic growth, Hutchinson’s leadership is expected to play a key role in advancing Robeks’ marketing initiatives, enhancing franchise support, and reinforcing the company’s position as a leader in the healthy, fresh restaurant segment.
For more information on Robeks visit Robeks.com. To explore franchise opportunities with Robeks, visit RobeksFranchise.com.
About Robeks
For almost 30 years, Robeks has delivered fresh, ever-popular menu items that support healthier living without sacrificing flavor. From smoothies, juices, açai bowls, and premium toasts to its newest offering, Harmonious Bites, a line of warm, handheld food options designed to perfectly pair with any of its items, Robeks continually adapts to meet the needs of today’s active lifestyles. By using fruits and vegetables at peak ripeness and exploring inventive flavor combinations, the brand delivers both taste and nutrition in every item. Whether fueling up after a workout, grabbing a quick lunch, or enjoying a wholesome snack, Robeks brings variety, convenience with every visit. With 106 locations in operation and 40 more on the way across 13 states and the District of Columbia, Robeks continues a strong trajectory of nationwide growth.
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