BOCA RATON, Fla., Feb. 19, 2019 /PRNewswire/ — IPIC® Entertainment (“IPIC” or the “Company”) (NASDAQ: IPIC) today announces the appointment of Carla D’Alessandro as Chief Marketing Officer (CMO).
D’Alessandro joins IPIC after building out digital capabilities and leading innovative marketing programs for Fortune 500 brands at Zimmerman Advertising by creating a best in class digital experience, customer acquisition and database loyalty programs to grow market share and revenue.
“We are thrilled to have Carla join the IPIC family and build a world class performance marketing team. Her experience in direct and member-specific marketing will help continue to build on the foundation of our IPIC ACCESS Membership Program and offer an unparalleled guest experience,” states Hamid Hashemi, Founder and CEO of IPIC Entertainment.
As CMO for IPIC Entertainment, Carla will lead and oversee all marketing efforts across the entire IPIC brand portfolio including theaters, restaurants, experiential content, membership and partnership strategies.
Carla understands that guests today crave unique, shareable entertainment experiences that cannot be replicated at home. In leveraging data-driven insights from IPIC’s growing membership base, Carla’s focus is building out capabilities to tailor and scale marketing programs across earned and owned channels for both new and existing members.
“On average, our guests spend four and a half hours at our locations. We have tailored our businesses around our guests and we strive to continuously push the boundaries on how we can continue to inspire and delight them.”
Carla brings her diverse knowledge of omnichannel marketing and digital-first strategies to the CMO role at IPIC, previously holding the position of Senior Vice President, Managing Director for Zimmerman Advertising where she oversaw the Retail Account Services department supporting over twenty-five local and national brands including Sam’s Club, McDonald’s, Michaels Arts and Crafts, and Tire Kingdom. Carla has been successful in partnering with heads of marketing to navigate an ever-changing landscape in categories that have experienced tremendous change. She credits focusing on the consumer, taking a test and learn approach and investing in best in class marketing technology partners as keys to success.
Carla has a Specialist BA in Cinema Studies from the University of Toronto and an MBA specializing in Luxury Goods & Services from the International University of Monaco.
She currently lives in West Palm Beach with her husband.
About IPIC® Entertainment
Established in 2010 and headquartered in Boca Raton, Fla., IPIC® Entertainment is America’s premier luxury restaurant-and-theater brand. A pioneer of the dine-in theater concept, IPIC® Entertainment’s mission is to provide visionary entertainment escapes, presenting high-quality, chef-driven culinary and mixology in architecturally unique destinations that include premium movie theaters and restaurants. IPIC® Theaters offers guests two tiers of luxury leather seating, Premium Chaise lounge and Premium Plus Pod or reclining seating options. IPIC® Theaters currently operates 15 locations with 115 screens in Arizona, California, Florida, Illinois, Maryland, New Jersey, New York, Texas, and Washington and new locations planned for Florida, Georgia, Texas, California and Connecticut. For more information, visit www.IPIC.com.
February, 14 2019
Bojangles’, Inc. announced today that restaurant industry veteran Kenneth M. Koziol has joined the company as its new Chief Restaurant Support Officer, reporting directly to the brand’s new Chief Executive Officer, Jose Armario.
Ken brings more than 35 years of restaurant innovation, quality assurance and menu development experience to the iconic Southern brand. He most recently served as Executive Vice President of Supply Chain, Manufacturing and International with Panera Bread Company, where he led the modernization of supply chain and manufacturing operations. Prior to Panera, Koziol spent over 20 years in senior-level leadership roles with McDonald’s Corporation, rising to Executive Vice President and Worldwide Chief Restaurant Officer.
“I am thrilled that a restaurant industry leader of Ken’s caliber has joined the Bojangles’ family at this exciting time for our brand,” said Bojangles’ Chief Executive Officer, Jose Armario. “Ken’s extensive strategy development background, QSR business acumen and industry experience will add tremendous value to us as we prepare the groundwork for our long-term growth strategy.”
“It is an honor for me to join the Bojangles’ organization, especially at such an important time in the brand’s history,” said Ken Koziol. “I look forward to working with all the talented people across our system, including our franchisees, to continue growing the brand and solidifying its legacy.”
In this new role for the popular, fast-growing restaurant operator and franchisor, Koziol will assume responsibility for Supply Chain, Quality Assurance, Strategy, Menu Development, Innovation and Information Technology.
February, 14 2019
Mark Lohmann, a former senior executive with Qdoba Restaurant Group, has been named Chief Brand Officer of REGO Restaurant Group, the fast-casual restaurant platform backed by High Bluff Capital Partners that includes Quiznos and Taco Del Mar. The news follows the recent appointment of President and CEO Tim Casey, as REGO looks to expand its brand portfolio through strategic acquisitions.
Serving in a newly created position, Lohmann will be responsible for marketing, brand strategy, integration and international opportunities across all portfolio brands. He previously served as Vice President of Strategy and Business Development for Qdoba Restaurant Group, where he was part of the team that led the brand’s transformation. Earlier in his career, he spent five years with global management consulting firm The Boston Consulting Group, where he advised underperforming consumer, restaurant, and hospitality companies on strategy, positioning and transformation. Immediately prior to joining REGO, Lohmann served as Chief Financial Officer for Cool Planet, an entrepreneurial agriculture technology company.
“Mark brings tremendous experience leading transformational agendas for brands across the consumer and restaurant sectors,” said Casey. “As we continue the reinvigoration of Quiznos and Taco Del Mar and look to build out our restaurant portfolio through additional acquisitions, his background, expertise, and entrepreneurial mindset will be invaluable.”
“REGO presents a rare opportunity to not only work with multiple brands across a growing portfolio, but also the privilege – and excitement – of resurrecting and transforming brands that historically have enjoyed strong emotional connections with consumers but have lost their way,” said Lohmann. “This is a team of collaborative, hands-on builders who are motivated by the chance to create something truly special.”