Executive Chat with Rebecca Patt
Featuring Mijo Alanis, Founder and CEO of Beyond Juice.
Beyond Juice is a healthy fast-casual restaurant company based in Detroit, MI, specializing in fresh juice, smoothies, bowls, salads, and wraps. Mijo Alanis is the founder and CEO of this fast-growing concept.
What inspired you to start Beyond Juice?
I’ve been in the restaurant business for over 35 years, and I could always gauge what customers liked or disliked by what was left over in the bus tubs. I began seeing hamburger buns and French fries being tossed out or subbed for salads in 2003. Then on my way home, I realized there wasn’t a place to even buy a banana other than a grocery store — the idea was born.
What are the growth plans for Beyond Juice?
We plan on opening 20 stores in 2019, which will bring us to 35, then 25 more stores in 2020. Who knows after that!
What do you think is most special about your concept? The juiciest, most beyond part?
The people. “Fresh is our focus and people are our purpose.” That is the core. Our products are made inhouse and we have stellar employee & vendors.
Who is your typical customer?
The customer who is looking for a healthy option to fast food.
What is one of your biggest passions?
I love helping people succeed. It’s my favorite thing to do.
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